2.1 Structural Challenges in the Entertainment Industry
Last updated
Last updated
Today’s entertainment industry relies heavily on multiple stakeholders—platforms, production companies, advertisers, investors—to sustain content creation.
While this structure has fueled overall industry growth, it has also introduced significant inefficiencies:
Artists and creators face multiple intermediaries, obscuring the flow of compensation.
Fans remain largely passive, with limited avenues to engage during production and planning phases.
Fragmentation across live performances, merchandise, video content, and fan engagement impairs consistent user experiences and long-term relationship-building between fans and creators.