# 3.1 Global Market Expansion and Industry Structure Transformation

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**The global entertainment and media (E\&M) market is projected to reach approximately $2.8 trillion in 2023, surpassing $3.4 trillion by 2028. Key growth drivers include:**

* Streaming services
* Mobile gaming
* Extended Reality (XR) technologies
* NFTs and Web3 integration

**These trends are reshaping industry structures:**

* Experiential content consumption is surging, particularly via mobile.
* Ownership and participation in the form of NFT/RWA on Web3 are emerging.
* Production costs and promotional timelines are shrinking thanks to generative AI.

GET aims to serve as both an economic and cultural infrastructure, purpose-built for this evolving landscape.