3.1 Global Market Expansion and Industry Structure Transformation
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Last updated
Last updated
The global entertainment and media (E&M) market is projected to reach approximately $2.8 trillion in 2023, surpassing $3.4 trillion by 2028. Key growth drivers include:
Streaming services
Mobile gaming
Extended Reality (XR) technologies
NFTs and Web3 integration
These trends are reshaping industry structures:
Experiential content consumption is surging, particularly via mobile.
Ownership and participation in the form of NFT/RWA on Web3 are emerging.
Production costs and promotional timelines are shrinking thanks to generative AI.
GET aims to serve as both an economic and cultural infrastructure, purpose-built for this evolving landscape.