3.1 Global Market Expansion and Industry Structure Transformation

The global entertainment and media (E&M) market is projected to reach approximately $2.8 trillion in 2023, surpassing $3.4 trillion by 2028. Key growth drivers include:

• Streaming services

• Mobile gaming

• Extended Reality (XR) technologies

• NFTs and Web3 integration

These trends are reshaping industry structures:

• Experiential content consumption is surging, particularly via mobile.

• Ownership and participation in the form of NFT/RWA on Web3 are emerging.

• Production costs and promotional timelines are shrinking thanks to generative AI.

GET aims to serve as both an economic and cultural infrastructure, purpose-built for this evolving landscape.